Professional blogging is one form of interactive journaling that can enhance communication inside and outside an organization. Internal blogs are used to effectively convey information within an organization, replacing a variety of meetings, e-mails, and corporate literature. External blogs are primarily designed for public relation purposes, such as product/service information.
Tips for effective, appealing blog writing include: adherence to established policies for comments; descriptive headings; interesting audience-centered messages; stimulating, clear, and concise writing; and supported statements.
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